For decades, Black men have been told one of the biggest skincare myths ever created: “Black skin doesn’t burn, so Black people don’t need sunscreen.” It sounds believable. After all, melanin gives Black skin its rich colour and offers some natural protection against the sun. Many Black men have spent years outdoors without experiencing the same obvious redness or peeling often associated with lighter skin tones. But here’s the uncomfortable truth: Melanin is powerful. It is not invincible. And every year, thousands of Black men unknowingly allow preventable sun damage to accumulate beneath the surface of their skin. The result?…